Collection of Your Information
In general, you can browse the Platform without telling us who you are or revealing any personal information about yourself. While usage of certain products or services may require you to register with us. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which felds are required and which felds are optional. You always have the option to not provide the information by choosing not to use a particular service, product or feature on the Platform. We may use forms available on the website or various survey administration tools to collect information about you. If you choose to post messages on our message boards, personalized messages, images, photos, gift card message box, chat rooms or other message areas or leave feedback/product review or if you use voice commands to shop on the Platform, we will collect that information you provide to us. Please note such messages posted by you will be in public domain and can be read by others as well, please exercise caution while posting such messages, personal details, photos and reviews.
We may track your buying/selling/usage behavior, preferences, and other information that you choose to provide on our Platform. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our Platform or not), which URL you next go to
(whether this URL is on our Platform or not), your computer browser information, and your IP address. We collect personal information (such as email address, delivery address, name, phone number, IMEI details) from you when you set up an account. Registration is mandatory to proceed using the App. We use your contact information to send you offers based on your previous usage and your interests.
We will also collect your information related to your transactions on the platform and such third-party business partner platforms. When such a third-party business partner collects your personal information directly from you, you will be governed by their privacy policies. Flipkart shall not be responsible for the third-party business partner’s privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information.
Use of Your Information
We use personal information to provide the services you request. To the extent we use your personal information to market to you, we will provide you the ability to opt-out of such uses. We use your personal information to resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services, inform you about online and ofine offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection. In our efforts to continually improve our product and service offerings, we collect and analyze demographic and profle data about our users’ activity on our Website. We identify and use your IP address to help diagnose problems with our server, and to administer our Website. Your IP address is also used to help identify you and to gather broad demographic information.
With your consent, we will have access to your SMS, instant messages, contacts in your directory location, and device information. We may also request to provide your PAN, GSTIN, for KYC verifcation to (i) check your eligibility for certain products and services; (ii) enhance your experience on the Platform and provide you access to the products and services being offered by us. You understand that your access to these products/services may be affected in the event consent is not provided to us.
We will occasionally ask you to complete surveys/testimonials conducted either by us or through a third- party market research agency. These surveys may ask you for personal information, contact information, gender, date of birth, demographic information (like pin code, age or income level) attributes such as your interests, household or lifestyle information, your purchasing behavior or history preference and other such information that you may choose to provide. The survey may involve collection of voice data or video recordings. Participation in these surveys are purely voluntary in nature. We use this data to tailor your experience at our Platform, providing you with content that we think you might be interested in and to display content according to your preferences.
We use data collection devices such as “cookies” on certain pages of the Platform to help analyse our web page fow, measure promotional effectiveness, and promote trust and safety. “Cookies” are small fles placed on your hard drive that assist us in providing our services. Cookies do not contain any of your personal information. We offer certain features that are only available through the use of
Sharing of Personal Information
We may share personal information internally within Flipkart group companies, afliates, related companies with other third parties for the purpose of providing products and services offered by them. These entities and afliates may share such information with their afliates, business partners and other third parties for the purpose of providing you their products and services and may market to you as a result of such sharing unless you explicitly opt-out. We may disclose personal information to third parties for fulfllment of services that you may have rendered. This disclosure may be required for us to provide you access to our Services, to comply with our legal obligations, to enforce our agreement, to facilitate our marketing and advertising activities, for service recovery purposes, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our Services.
Links to Other Sites
Our Platform may provide links to other websites or applications that may collect personal information about you. We are not responsible for the privacy practices or the content of those linked websites.
We maintain reasonable physical, electronic, and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to our security guidelines to protect it against unauthorized access. However, by using the Platform, the users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.
Advertisements on Platform
We use third-party advertising companies to serve ads when you visit our Platform. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites to provide advertisements about goods and services of interest to you.
We retain your personal information in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse or to enable Flipkart to exercise its legal rights and/or defend against legal claims or if required by law or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.
We take every reasonable step to ensure that your personal information that we process is accurate and, where necessary, kept up to date, and any of your personal information that we process that you inform us is inaccurate (having regard to the purposes for which they are processed) is erased or rectifed. You may access, correct and update your personal information directly through the functionalities provided on the Platform. You may delete certain non-mandatory information by
logging into our website and visiting profle and settings sections. You can also write to us at contact information provided below to assist you with these requests.
In accordance with Information Technology Act 2000 and rules made there under, the name and
contact details of the Grievance Officer are provided below:
Name: Mr. Shremanth M
Designation: Senior Manager
Flipkart Internet Pvt Ltd.
Embassy tech village
8th floor Block ‘B’ Devarabeesanahalli Village,
Varthur Hobli, Bengaluru East Taluk,
Karnataka, India, 560103.
Phone: 1800 202 9898
Time: Mon – Sat (10:00 – 19:00)
You can reach our customer support team to address any of your queries or complaints related to
product and services by clicking the link firstname.lastname@example.org
If you have a query, issue, concern, or complaint in relation to collection or usage of your personal
Last Updated on: 10th December 2021